Pricing

Real prices, listed publicly.
Because you shouldn’t have to book a call to find out.

Two fixed-price packages cover the whole system — your Client Portrait, brand direction, website, visibility, and monthly marketing. Below: exactly what they cost, exactly what’s included, and what an agency charges for the same work.

The packages

Two packages. Everything included.

Steps 1–3 · One-time project

The Launch System

$5,500 one-time · live in about 3 weeks

Founding rate: $4,000 — 3 spots remaining

Everything a business needs to be found and chosen: your brand decided and written down, a custom website built from it, and a search presence on Google and AI tools like ChatGPT.

  • Step 1 — Portrait & Direction. Your written Client Portrait, then colors, fonts, voice, and message decided from it — written down, owned by you.
  • Step 2 — Website. Custom-built from your Direction. Loads instantly, can’t be hacked, costs almost nothing to run. Booking, payments, and email built in.
  • Step 3 — Get Found. Google search, AI search, and an optimized Google Business Profile. When someone asks for what you do, you come up.
  • Ownership. Every account and every file in your name from day one. Leave anytime, take everything.
  • Handoff. A walkthrough of everything, documented in plain language.
Book a Free Discovery Call

Half to start, half at launch. If the fit isn’t right after discovery, you owe nothing.

Step 4 · Monthly partnership

The Marketing Engine

$1,250 per month · no long-term contract

Founding rate: $950/mo — locked for the life of the partnership

The website gets you found; the engine keeps you chosen. Marketing produced every month from your brand system — created with AI, reviewed by a human, published on schedule.

  • 8 social posts
  • 2 SEO articles
  • 1 email to your list
  • Google Business Profile updates
  • Website changes and fixes
  • A plain-English monthly report
  • Direct line to me — no ticket system, no account manager
Book a Free Discovery Call

Requires the Launch System (or an equivalent brand system we can adopt). Month to month; stop anytime and everything keeps working.

The Roadmap Session

$750 one-time · credited toward the Launch System

Not ready for the full build? A focused strategy session: we map your brand, your website, and your visibility gaps, and you walk away with a written plan you keep. Fully credited toward the Launch System if you move forward.

About the Roadmap Session →

Business Growth OS

$49 beta · planned public price $99

The DIY version of my process: guided AI workflows that walk you through your own brand direction, website plan, content engine, and launch checklist. The smallest way to start.

About Business Growth OS →

The comparison

What an agency charges for the same work.

Typical agency Context Arcana
Website build $10,000+ $5,500 — including brand direction and visibility
Monthly marketing $2,500–$10,000/month $1,250/month, no long-term contract
Who owns your accounts Often the agency You. Always. Every account, every file.
Who does the work A rotating team you rarely meet The person you talked to on day one
If you leave Rebuild from scratch, often lose accounts Take everything with you, it all keeps working

Source: 2026 agency market rates.

The honest explanation

Why is this half the price of an agency?

When you pay an agency $5,000 a month, a large part of that money funds the agency: payroll, office space, sales teams, account managers. It has to — that’s what an agency is.

Context Arcana is one senior engineer with an AI‑native delivery system. Your brand direction is decided once and written down. From that single source, the website, the articles, the social posts, and the emails are all produced — with AI doing the heavy lifting and a human reviewing everything before it ships. No overhead to fund, no telephone game between account manager and designer, no minimum billable hours.

That’s the whole answer. Agency‑grade output, boutique attention, at roughly half of agency cost — not because the work is worth less, but because the delivery costs less. The savings are passed to you because the goal is a small number of long, good partnerships — not a big number of accounts.

Founding rates & capacity

Why there are two prices — and a limit.

7 of 10 founding spots filled — 3 remaining. Founding clients get the lower rate — $4,000 for the Launch System, $950/month for the Marketing Engine — locked for the life of our partnership, in exchange for feedback and being early. When the spots are gone, standard rates apply.

I take a maximum of 12 monthly partners and 2 builds at a time. When it's full, there's a waitlist. That’s not marketing scarcity — it’s the honest limit of one person doing the work well. The cap is what keeps the quality boutique while the price stays half of agency.

Beyond the packages

Strategic Partnerships

Some practices aren’t a website project — they’re a life’s work looking for a builder. For established practitioners whose work has outgrown fixed-scope projects — an author with decades of titles, a teacher with a school to bring online, a practice with a catalog to build a business around — I take on a small number of long-term partnerships, structured as revenue share or a custom contract: I’m paid by what the work produces, not by the hour.

The same rules as every package on this page still hold: your accounts, your name, your work. And there’s no sticker price here because the structure is the negotiation — the transparency is that you’ll see the whole deal, in writing, before anything is signed.

Begins as a conversation, not a checkout. A few at a time. Start the conversation →

Pricing questions

What people ask about cost.

Typical 2026 agency rates run $10,000+ for a custom small business website, with retainers of $2,500–$10,000/month. Template builders look cheaper up front but leave you invisible on search and renting your own presence. The Launch System — brand direction, custom website with booking and payments, and Google + AI search visibility — is $5,500 one-time ($4,000 founding), with monthly marketing at $1,250/month ($950 founding).
An agency’s price includes their payroll, office, sales team, and account managers. Here there’s one senior engineer and an AI‑native delivery system: your brand direction is decided once, and everything else is produced from it — reviewed by a human before it ships. Same grade of output, a fraction of the overhead. The full explanation is right above this FAQ.
No. The website itself costs almost nothing to run — typically under $20/year for the domain name. Booking and payment tools have their own standard fees, which you’d pay with any provider — and those accounts are yours. The Marketing Engine is month to month; stop anytime and the website keeps working.
The first clients get lower locked rates in exchange for feedback and being early: $4,000 instead of $5,500 for the Launch System, $950/month instead of $1,250 for the Marketing Engine. Founding clients keep their rate for the life of the partnership. When the 3 remaining spots are gone, standard rates apply.
Custom software — booking platforms, field tools, member systems — is scoped and priced after a discovery conversation, because every custom build is different. The packages on this page are fixed-price because their scope is fixed. For established practices with a deep body of work, there are also strategic partnerships — revenue share or a custom contract. See custom work examples →
No. The Launch System is complete on its own, and the Marketing Engine is month to month with no long-term contract. Most clients continue it because visibility compounds — but the system, the website, and every account are yours either way.

Know exactly what you’re getting into.

A free 30‑minute conversation — you now know the prices, so we can
spend it on your practice instead.

Book a Free Discovery Call

Not ready to talk? Start with the Roadmap Session or get a free visibility scorecard.