7 of 10 founding spots filled — 3 remaining
National · Remote Fort Collins & NoCo: In‑Person Available

A website that honors your work —
and fills your practice.

For healers, guides, teachers, and practitioners of sacred work: a website that looks and sounds like what you actually do, gets found on Google and AI search, and lets someone book you the moment they’re ready. Built by one person who understands the work — and every account is in your name.

Book a Free Discovery Call See How It Works ↓

I take a maximum of 12 monthly partners and 2 builds at a time. When it's full, there's a waitlist.

The real problem

Most practitioner websites fail two tests:
can people find you — and does it feel like you?

Every day, someone is looking for exactly what you offer. If they can’t find you — or the site they find doesn’t carry the depth of your work — they quietly move on. These are the people you never knew you lost.

01

Invisible on Google — and on AI search

People now ask ChatGPT and Google’s AI for a breathwork teacher, a tarot reader, a retreat — the way they used to search. If neither one brings you up, you don’t exist for the fastest‑growing way seekers find practitioners.

02

The template doesn’t carry the work

Generic wellness templates make deep work look shallow — stock lotuses, borrowed words, a design that could belong to anyone. Visitors feel the mismatch in seconds, and they leave before they ever learn what you actually do.

03

Nothing receives them while you sleep

Someone finds you at 11 pm, moved and ready to begin — and there’s no way to book a session, join your list, or pay a deposit. If your website can’t receive them in that moment, the moment passes.

Who this is for

Built for practitioners of sacred work.

If you hold space, teach, heal, read, or guide — this was built for you.

Shamans & ceremonial facilitators
Healers, bodyworkers & energy workers
Meditation & dharma teachers
Magicians, occultists & esoteric authors
Lightworkers, intuitives & readers
Retreat centers & sacred spaces

And if your work resists categories — even better. That’s what the Portrait is for.

How it works

Four steps. In this order. On purpose.

Everything is built from one written Direction — and the Direction is decided from a portrait of the people you serve, not from taste. That’s why the website matches the brand, the words match the work, and nothing drifts.

1

Portrait & Direction

Before anything is designed, you answer a set of carefully built questions about your work and the people you serve. From your answers I write your Client Portrait — who they are, what they’re seeking, and what they need to feel before they trust you. Then every brand decision — colors, fonts, voice, imagery — is made from that portrait. Decided once, written down, owned by you.

You walk away with Your written Client Portrait plus a brand guide — colors, fonts, voice, and message, chosen from who you serve — in plain language, in files you keep.

2

Website

A custom website built from your Direction. It loads instantly, can’t be hacked, and costs almost nothing to run. Booking, payments, and email built in — so a seeker can become a client at any hour.

You walk away with A live website with booking, payments, and email capture — every account in your name.

3

Get Found

Google and AI search. When someone asks Google — or ChatGPT — for someone who does what you do, you come up. Your Google Business Profile, your search presence, and your AI visibility, all set up and verified.

You walk away with A search presence on Google and AI tools, an optimized Google Business Profile, and a plain-English visibility report.

4

Marketing, Every Month

Social posts, articles, and emails created with AI from your brand system — reviewed by a human, published on schedule. This is how the system compounds: the website gets you found; the engine keeps you chosen.

You walk away with, every month 8 social posts · 2 SEO articles · 1 email to your list · Google Business Profile updates · Website changes and fixes · A plain-English monthly report.

Transparent pricing

Two packages. Real prices.

No “book a call to find out.” Here’s what it costs, and here’s what an agency charges for less.

Steps 1–3 · One-time

The Launch System

$5,500 one-time · about 3 weeks

Founding rate: $4,000 — 3 spots left

Portrait, direction, website, and visibility. Your brand decided from who you serve and written down, a custom website built from it, and a search presence on Google and AI tools — live in about 3 weeks.

  • Client Portrait + brand direction: colors, fonts, voice, message
  • Custom website with booking, payments, email
  • Google + AI search visibility, Business Profile
  • Every account in your name from day one
Step 4 · Monthly

The Marketing Engine

$1,250 per month · no long-term contract

Founding rate: $950/mo — locked for the life of the partnership

Marketing every month, produced from your brand system and reviewed by a human before it ships. The website gets you found — this keeps you chosen.

  • 8 social posts
  • 2 SEO articles
  • 1 email to your list
  • Google Business Profile updates
  • Website changes and fixes
  • A plain-English monthly report
Compare: a typical agency charges $10,000+ for the website, $2,500–$10,000/month on retainer — and they own your accounts. Context Arcana: $5,500 build, $1,250/month, you own everything, and you work with the person who builds it. Source: 2026 agency market rates.
Beyond the packages

Strategic Partnerships

Some practices aren’t a website project — they’re a life’s work looking for a builder. For established practitioners whose work has outgrown fixed-scope projects — an author with decades of titles, a teacher with a school to bring online, a practice with a catalog to build a business around — I take on a small number of long-term partnerships, structured as revenue share or a custom contract — so I’m paid by what the work produces, not by the hour. The same rules as everything on this page still hold: your accounts, your name, your work. There’s no sticker price here because the structure is the negotiation — the transparency is that you’ll see the whole deal, in writing, before anything is signed.

Begins as a conversation, not a checkout. A few at a time. Start the conversation →

Not ready for the full build? Start with The Roadmap Session — $750, fully credited toward the Launch System if you move forward.

Full pricing & what’s included →

Ownership philosophy

“I do not build technical hostage situations.”

Every account, every file, every platform I touch during a project belongs to you — from the day I set it up. Leave anytime, take everything. You are never dependent on me to keep the lights on.

You own your domain
You own your website — every file
You own your payment accounts
You own your email list and subscribers
You own your Google Business Profile
You own your customer data — always
Real work

Built by one person. Owned by the practitioners.

No inflated case studies. Real practitioners, real projects — live sites you can visit, labeled honestly.

See all projects — including custom software →
Proof, not promises

Fast enough that Google notices.

This site scores 91/100 on Google’s speed test — on a phone.

Speed is not a vanity metric: a slow site loses customers before the page even loads, and search engines quietly rank it lower. This one is built to load fast on the cheapest phone on the slowest connection.

Run the test yourself →

Real example: a Fort Collins therapy practice was hacked and knocked offline. Rebuilt, secured, and live again in 3 days — and it can’t be hacked that way again.

Want to see what this would look like for your practice?

A free 30‑minute conversation. No pitch — an honest look at where you are and what would actually help.

Book a Free Discovery Call

The Founder

Twenty years of engineering.
A practitioner’s understanding.

Michael Purvis spent two decades building software that had to hold up under pressure — game engines, military simulation, AI‑powered digital humans. He is also a practitioner himself: ceremony, contemplative practice, and esoteric study are part of his life, not a market he discovered. Context Arcana brings both to your work — engineering discipline in the build, and a builder who will never need your work explained, justified, or watered down. You work directly with Mike — the person who answers your email is the person who builds your system.

  • 20+ years of professional software engineering
  • A practitioner himself — your work never needs explaining
  • I build with AI instead of a payroll — the reason the price is half of agency
  • Everything documented, everything owned by you
The smallest way to start

Not ready to hire anyone? Do it yourself — with the same system.

The Business Growth OS is the DIY version of my process: guided AI workflows that walk you through your own brand direction, website plan, content engine, and launch checklist — producing files you own.

Explore Business Growth OS

Beta price: $49 for the first 10 buyers. Planned public price: $99.

Questions

Things people usually ask.

Yes — I’m a practitioner myself, and most of my clients do this kind of work: an indigenous‑led retreat center in the Peruvian Amazon, a ceremonial magick author, a hypnotherapy practice, a tarot commerce project. You will never need to translate your work into business‑speak before I can build for it — and nothing sacred gets flattened into a marketing gimmick.
That’s what the Client Portrait is for. Before anything is designed, you answer a set of carefully built questions about your work and the people you serve. From your answers I write a portrait of your ideal client — who they are, what they’re seeking, what they need to feel before they trust you — and every decision about colors, fonts, and words is made from that portrait. You approve it before anything gets built.
Because there’s no payroll, no office, and no account managers to fund. I deliver the work with a production system I built that uses AI, with me reviewing everything before it ships: your brand direction is written down once, and the website, articles, social posts, and emails are all produced from it. You get agency‑grade output and boutique attention at roughly half of agency cost, and you work directly with the person who builds it.
Every month: 8 social posts, 2 search‑optimized articles, 1 email to your list, Google Business Profile updates, website changes and fixes, and a plain‑English report on what happened. Everything is created from your brand system and reviewed by a human before it goes out. Month to month — no long‑term contract.
The Launch System stands on its own: direction, website, and visibility, with no obligation to continue. Most clients add the Marketing Engine because the website gets you found and the monthly marketing keeps you chosen — but it’s genuinely optional, and everything is yours either way.
Every account is set up in your name, with your credentials: your domain, your hosting, your payment account, your email platform, your booking tool, your Google Business Profile. You own every account and every file — leave anytime, take everything. I never become the account holder of anything that belongs to your business.
No. Everything technical is handled. You’ll be able to update basic content — text, photos, prices — without touching code, and for anything more involved you have a direct line to me. No ticket system, no account manager.
About three weeks from kickoff to live. The biggest variable is how quickly you can get me photos and answers to a few key questions about your business. I’ll guide you through exactly what I need and when.
Completely. Most clients are fully remote and it works just as well — everything happens over video calls and messages. Being in Northern Colorado just means in‑person is also available, at Kiln Fort Collins (301 Remington Street). Local? There’s a page for you.
A paid strategy session for businesses that aren’t ready for the full build. We map your brand, your website, and your visibility gaps, and you walk away with a written plan you keep — whether or not we work together further. The $750 fee is fully credited toward the Launch System if you move forward. Details here.
Book a Free Discovery Call

Pick a time. Let’s talk.

A 30‑minute conversation about your practice, your goals, and whether this system is the right next step. No pitch — an honest look at what makes sense for you.

Book a Time on Cal.com →

Or email directly: founder@contextarcana.com