I help small and solo businesses build AI‑native websites and connected business systems — where your visibility, lead generation, scheduling, payments, content, and AI search presence all come together in one place. Built for you. Owned by you. Ready for what’s next.
Fully remote • Works with any business, anywhere • Fort Collins & Northern Colorado: in‑person available
The tools exist. A website here, a scheduling link there, a Google Business Profile that nobody manages, payments on a separate platform, social posts that go out whenever there’s time. The problem is not lack of tools. The problem is lack of a connected system.
A web designer builds a site. A social media person posts. An SEO plugin runs. But nobody owns the whole picture — and none of it talks to the rest. Every gap between tools is a place where a potential client falls through.
Google is surfacing AI‑generated answers. ChatGPT browses the web. Perplexity indexes your content. If your site isn’t structured for this new reality — with proper SEO, an optimized Google Business Profile, and LLM‑readable content — you are invisible to the fastest‑growing category of search.
No email list. No booking link. No way for someone to hire you at 11 pm when they find your site. If your online presence can’t convert visitors into clients on its own, you’re leaving real money on the table every single day it’s live.
An AI‑native website is the destination where your business systems, visibility, content, and automation come together. Not a brochure. Not a template. A working system that generates leads, books clients, handles payments, and stays visible to both Google and AI search — whether you’re at your desk or not.
Fast, custom‑built, static. Loads in under a second on any device.
Keyword strategy, technical SEO, and ongoing blog content built in.
Content structured to be indexed by ChatGPT, Perplexity, and AI search.
Optimized, managed, and connected to your website and reviews strategy.
Forms, welcome sequences, and a list you own on a platform you control.
Booking integrated directly into your site. Clients pick a time; you get notified.
Stripe setup for deposits, packages, or invoices. Money goes to your account.
Blog posts and social content on a repeatable system, built from your real work.
Workflow automation and AI assistant readiness, layered in when you’re ready.
Every project follows the same seven‑stage path — adapted to where your business is right now. Some clients start at Step 1 and go through all seven. Others come in at Step 3 or 4. The journey meets you where you are.
A focused conversation about your business, your current setup, and where you want to go. No pitch. No proposal until I understand what you actually need. I’ll tell you honestly if I’m the right fit — or point you somewhere better if I’m not.
A custom‑built, static website. Fast, secure, and hosted on infrastructure you own. Every account in your name from day one. This is not a template dressed up — it’s built from scratch around your business, your voice, and your goals.
Keyword research, on‑page SEO, Google Business Profile setup and optimization, and a content strategy built around how your clients actually search. Local businesses need local search presence — and most of the competition is weak.
AI search is already changing how people find businesses. I structure your content and metadata so that tools like ChatGPT, Claude, Perplexity, and Google’s AI overviews can accurately surface you when someone asks a relevant question. Most businesses aren’t doing this yet.
Scheduling, payments, email list, and lead capture wired into your site and your workflow. Each tool set up in your accounts, tested before it goes live, and documented so you understand how it works.
Ongoing blog posts, social content, and Google Business Profile updates that build authority over time. Written with AI, refined for your voice, published on a consistent schedule. Visibility compounds — but only if you keep feeding it.
At this stage, you choose how to run the system. I can manage everything ongoing, teach you to run it yourself, or hand it over completely. The system is documented and portable. You’re not locked into anything — including me.
Ready to talk about where your business is going?
Talk with me about where you are now, where you want to go, and whether an AI‑native website is the right next step.
Schedule a Discovery Call“I do not build technical hostage situations.”
Every account, every file, every platform I touch during a project belongs to you — from the day I set it up. When the work is done, you walk away with everything. You are not dependent on me to keep the lights on.
After the foundation build, I continue as your ongoing partner — managing the system, publishing content, and evolving the strategy as your business grows. Month‑to‑month. Cancel when your situation changes.
The system is yours the day the build is done. I hand it off with documentation, a walkthrough, and everything you need to keep it running without me. No monthly lock‑in. Come back when you need upgrades or something new.
I work with a small number of clients at a time. Exact rates are discussed in a discovery call after I understand what your project actually requires.
Everything to get you live and visible. Custom website, SEO setup, Google Business Profile, email list, scheduling, and payment collection. All accounts in your name from day one.
Foundation Build plus ongoing content, SEO, and system maintenance. I keep everything running and growing while you focus on your work. Month‑to‑month, no long‑term contract required.
For businesses that have a site or developer and need a clear plan. A focused session mapping your visibility gaps, tool stack, and content strategy — with a written report and 14 days of async follow‑up.
Rates are not listed publicly and are shared in a discovery call. Schedule a call to discuss current rates.
Strategy, content architecture, account setup, and implementation all require real work before a single page goes live. A deposit reserves your project time and begins the work immediately — research, planning, and the foundation that everything else is built on.
It also creates commitment on both sides. I take on a limited number of projects at a time. Your deposit is how we both agree that this one matters. The remaining balance is due at launch.
These are active projects in progress. No inflated case studies, no projected results. Just an honest look at what’s being built.
A field‑capable web application for managing retreat logistics — GPS‑enabled check‑ins, participant tracking, and offline‑ready operation in low‑connectivity environments. Custom tooling built from scratch.
AI‑native website and connected business system setup for a solo service business. Foundation website, scheduling, payments, and local SEO strategy. All accounts owned by the client from day one.
Website and brand platform for visual artist Jerry Garcia / Onanti Visions. Portfolio, service offerings, scheduling, and an AI‑native content foundation for long‑term visibility growth.
If you’re in the Fort Collins area, we can meet however works best for you. I can come to you — or you’re welcome to meet me at Kiln Fort Collins, 301 Remington Street. Either way, we’ll sit down with your business, your setup, and your actual workflow before building anything. All other clients are fully remote and it works just as well.
The Founder
Michael Purvis is a developer with 20+ years in real‑time systems engineering — spanning game engines, military simulation, automotive HMI, and AI‑powered digital humans. The throughline is software that holds up under load and survives across platform shifts, often long after the original toolchain has moved on. Context Arcana™ exists because most AI implementations are designed to fail the next migration. My work is the opposite: infrastructure that survives — replaceable, portable, owned by the operator who runs it.
Context Arcana also offers a DIY path: the Business Growth OS Beta Skill Pack. It gives you the Claude skills, CAS template, and guided workflow behind my AI‑native website process — so you can build your own brand voice, website plan, content engine, and launch checklist, with files you own.
Beta version: $49 for the first 10 buyers. Planned public price: $99.
A 30‑minute conversation about your business, your goals, and whether an AI‑native website is the right next step. No pitch. Just an honest look at what makes sense for you.
I’ll review what you’ve shared and follow up within one business day. Check your inbox — I may have a couple of quick questions before we schedule the call.
